September 26, 2003
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Crab Promotion Sinks Red Lobster Chief
DES MOINES, Iowa - Darden Restaurants Inc. Wednesday said it had replaced the head of Red Lobster after an all-you-can-eat crab promotion went awry.
Darden executives said Red Lobster management had badly miscalculated how many times customers would refill their plates after paying $20 for an "endless" crab entree. Meanwhile, crab prices were going up . . .
"It wasn't the second helping on all-you-can-eat but the third."
"And maybe the fourth."
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