Professor studies ‘playlist from hell’
“Earworm” is the term coined by University of Cincinnati marketing professor James Kellaris for the usually unwelcome songs that get stuck in people’s heads.
He surveyed about 500 students, faculty and staff asking about the type, frequency and duration of earworms, and possible causes and cures. Among the songs respondents picked as most likely to become stuck were: “The Lion Sleeps Tonight,” the Chili’s restaurant “baby back ribs” jingle and “Who Let the Dogs Out.”
The study showed:
Women report more irritation and frustration as a result of earworms.
People who are constantly exposed to music suffer them more frequently.
There may be a connection between earworms and a person’s level of neurosis. “People with higher neuroticism scores tend to react to the onset of an earworm by saying ‘Oh no, here it goes again, I wonder how long this is going to last,’”
One theory is that stuck songs are “the brain’s attempt to resolve missing information,” and that retrieving the forgotten lyrics of a song will provide closure that “unsticks” an earworm.
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