'Bloodvertising' to hit UK streets |
Advertisements in bus shelters for a new video game called Gladiator: Sword of Vengeance, will seep 'blood'.
In the adverts, cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The 'blood' will slowly appear to spill out on the streets and drip onto the pavements.
The company say they have been cleared to erect the posters and have employed cleaners to clean the dye off the footpaths ...
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