April 28, 2004

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    The pretty price of a good sex life


    Andrew Donaldson: London


    Economists in the US and Britain have worked out the financial value of a good sex life - £30 000, or close on R350 000, a year. (How much in real money?)



    This, they claim, is how much money a person would need to bring them as much cheer as having regular intercourse.


    These economists have also established that the greatest happiness comes from a monogamous relationship. Sleep around and the sex is, literally, devalued.


     Andrew Oswald, an economics professor at Warwick University, and David Blanchflower of Dartmouth College calculated that a loving marriage made a person as content as would an extra £55 000 or about R660 000 a year.


    Other aspects of life given a "happiness value" include employment, race and age.


    Oswald and Blanchflower determined that the unhappiest age for British women is 37 and 41 for men.


     

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